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Vegan formula. Paris. Sulfate-free. Color care system. Neutralizes brassy yellow/orange tones. Purple pigment. EverPure Purple system with purple pigment neutralizes brassiness, deeply moisturizes & leaves hair brighter. Our purest respect for your hair. Because you're worth it. 100% free of sulfates & parabens. Formulated without phthalates, gluten ingredients, DMDM hydantoin & harsh salts. Color caring. Powered by Science. validated by colorists. www.lorealparis.com. Made in USA of US and/or imported ingredients.
Directions: Use 2-3 times a week instead of usual shampoo. Lather into wet hair, leave in up to 2 minutes. Rinse follow with. Purple Conditioner. For more intense results, gradually increase leave-in time & frequency of use. For damaged, bleached hair, begin with no leave-in time. In case of contact with eyes, rinse immediately. Good for 12 months once opened.
L'Oreal USA, Inc.
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