There's nothing like brilliant blonde color to achieve your coolest, brightest look yet. You can now recharge blonde and brassy tones with TRESemmé Purple Blonde Shampoo and Conditioner. Inspired by in-salon color-perfecting technologies, this hair shampoo and conditioner hair treatment for blonde or silver hair is formulated with Ultra-Violet Neutralizer™ technology to banish and eliminate brassy tones to recharge your color. TRESemmé Purple Blonde Shampoo and Conditioner features an advanced formula to recharge your color, leaving you with the cool, bright blonde you want. Our TRESemmé Purple Blonde Shampoo and Conditioner System is formulated with salon-level Pro Style Technology™, made with amino acids & ceramide, to make hair 3x stronger, 3x more manageable, and resistant from breakage (vs. a non-conditioning shampoo). How to use: Step 1: Apply TRESemmé Purple Blonde Shampoo to wet hair. Step 2: Lightly squeeze the shampoo from roots to ends, gently massage the scalp, and rinse thoroughly. Step 3: Finish with TRESemmé Purple Blonde Conditioner, and style with your favorite TRESemmé styling products. This TRESemmé shampoo is free from Parabens and DMDM Hydantoin. We've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style. So tell your story, make your mark – and achieve your aspirations with confidence. With TRESemmé, you can DO IT WITH STYLE.