Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Intensive Repair Damage Therapy hair shampoo and conditioner will literally restore it with every wash - hair is reborn 10x stronger.* \ \ This Dove Shampoo is the first step in our 4-step Intensive Repair regimen. Shampoo to restore hair, Dove Conditioner to repair hair; a weekly Mask for hair renewal and a hair serum to re-shield and style. \ \ Enriched with Glutamic Amino Serum, a key amino acid found in hair, this shampoo and conditioner for damaged hair works at a molecular level to strengthen the hair’s structure. So there is no need to stress about damage, and you can feel good about your new look and new you. That’s why our Intensive Repair range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. This hair repair breakthrough is backed by 10 years of research, to help stop 98% of visible hair damage* \ \ Dove Intensive Repair hair products are ideal for damaged hair that needs extra care, leaving it soft, manageable and protected against future hair breakage. Just apply this hair repair treatment for damaged hair shampoo onto wet hair, lather and rinse before using the Dove Intensive Repair hair conditioner. Use together with the Dove Intensive Repair hair mask as a hair treatment for dry damaged hair once a week. \ \ As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. \ \ Discover hair freedom and free yourself from the worry of hair damage - embracing a new dawn of hair possibilities now. \ \ *Due to breakage system vs. non-conditioning shampoo \ *shampoo, conditioner/mask & serum \ *when using SH/CD or SH/Mask vs. non-conditioning shampoo