FIGHTS DAMAGE WITH EVERY WASH. Give your hair the strength to break free from premature breakage. Our Repair & Protect Shampoo nourishes your hair from root to tip to help minimize breakage and repair signs of damage. Reach the length of your dreams with powerful Pro-V nutrients that help repair hair as you cleanse to gently remove buildup without harsh stripping. Our new and improved formula offers two times the breakage protection* for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Our powerful Repair & Protect formula works to prevent damage where it starts - from the inside out for hair that's nourished and smells like an indulgent blend of creamy berries. Perfect for dry or chemically-treated hair and safe to use on all hair types. Gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Repair & Protect 2X Breakage Conditioner.