CLEANSES AND REFRESHES HAIR WITH EVERY WASH. Cleanse, hydrate, and strengthen hair in one simple step. This gentle, science-backed formula is as efficient as it is luxurious, leaving your hair feeling cleansed and refreshed hair without weighing it down. Transform dull, lifeless strands into soft, manageable tresses that look shiny and stay nourished for days. Our new and improved formula offers 72-hour nourishment and two times the breakage protection for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Crafted to cleanse and condition all hair types. Gentle enough for use on permed or color-treated hair. Contains no parabens or colorants for gentle nourishment. Perfumed with a vibrant floral scent that lingers on your stands. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Tip: Repeat these steps if you're going multiple days between washes for lasting freshness.