Highly concentrated - cleans 32 loads. Maid by nature. Highly concentrated. Great for high-efficiency machines. Handmade with 100% pure essentials oils. Free of synthetic chemicals. No sodium lauryl sulfate! Zum Clean is not a detergent. It's a deterrent - to pollutants, to overconsumption, to byproducts, to irritants. After all, your clothes are your second skin. Would you rather wash your skin with detergent or soap? Good. Because this is not a detergent. Zum Clean is laundry soap - the only 100% all-natural laundry soap mixed, poured and bottled by happy human hands. Yep, no machines were harmed, nor synthetic chemicals used in the making of this product. we pour liberal loads of pure essential oils for laundry loads that literally clear the air while they clean your clothes. But, please, don't call this a detergent. Pronounceable ingredients, pronounced effects. 100% pure essential oils naturally freshen clothes and aromatherapize your home while you wash. Coconut oil soap treats your second skin gently and doesn't dry it out. Baking soda removes dirt and odors. Vegetable glycerin clings to dirt and stains. No need for toxic dryer sheets! Zum Clean is a natural fabric softener, so you can hang dryer sheets out to dry. Safe on whites, brights, darks and delicates. You can even hand wash your unmentionables and baby your baby's clothes. No detergents, no phosphates, no chlorine, no petrochemicals, no dyes, so it's biodegradable and safer for fishies. Safer for septic tanks and everywhere else for that matter. We test on our own clothes, not on animals. www.indigowild.com.