Engineered specifically for men’s hair, Dove Men+Care Fortifying Shampoo Cooling Relief deeply cleans hair with an instant cooling effect. It washes away dirt and grease, with an energizing and refreshing effect. Cooling Relief shampoo for men is enriched with icy menthol which gives your hair and scalp extra refreshment in the morning. Dove Men+Care Fortifying Shampoo for men strengthens the hair fiber to leave it visibly healthy and resilient. The shampoo formula was developed with men's hair needs in mind. That's because at Dove we believe that the best shampoos for men are engineered to address their specific needs. Men are more susceptible to greasy hair than women, so they need to wash their hair more often to cope with their active lifestyle. Each Dove product is formulated to strengthen and fortify hair leaving it healthier over time. Apply Dove Men+Car fortifying shampoo to wet hair, gently lather and rinse. Avoid contact with eyes, if contact occurs rinse thoroughly with water. Explore the Dove Men+Care hair range and find the best men's hair products to fit your need, ranging from hair conditioners, hair styling products to body washes and antiperspirant deodorants. For an even fresher morning shower experience, try pairing your Dove Men+Care Cooling Relief Shampoo with a refreshingly cool Dove Men+Care Body and Face Wash Extra Fresh.