Looking for that satisfying apple crunch? Just add ice cubes. Apple and Jim Beam have come together to make history with the perfect balance of premium apple liqueur and bourbon, resulting in rich American heritage with a light, juicy twist. Surprisingly smooth and deliciously different, Jim Beam Apple is succulent but not overpowering. And because it retains a rich bourbon core, it’s perfect for both whiskey fans and those looking for a refreshing new cocktail. Enjoy Jim Beam's freshest family member straight, on the rocks or in a highball with club soda and a lemon wedge. After seven generations of master distillers, the Jim Beam family tradition continues today with Jim Beam Apple and more. As the First Family of Bourbon, we were there when it all began. But we’ve never been the type to rest on our laurels. Always innovating, always taking bourbon to new heights—that’s the Jim Beam way. And after more than two centuries, we have no intention of doing things any differently. Since we sold our first batch in 1795, each of our family distillers has found an opportunity to push our story forward and keep the tradition of Jacob Beam alive for the next generation of bourbon drinkers.